WEB-11Live commercial project
Commercial Web Delivery · Commercial ecommerce · Furniture and concept store
I contributed to Woodculture's ecommerce delivery, including the integration of Shopify and Umbraco with a push-based content delivery setup for its furniture and homeware storefront.
VISUAL EVIDENCE
Live surfaces and project records.
OPEN FULL SIZE
OPEN FULL SIZEThe problem I addressed
I worked on a brand brief that needed a polished online retail experience connecting content management, commerce and dependable delivery performance.
What I built
- A product-led furniture and homeware storefront
- Shopify commerce integration
- Umbraco content management integration
- A push-based content delivery workflow
My role
I worked as part of the commercial web team on the storefront and platform integration scope.
Why this matters to me
I use Woodculture to demonstrate practical ecommerce and CMS integration experience on a public site that remains active today.
Decisions I made
- Kept commerce and editorial content responsibilities clearly separated
- Supported a product-first browsing experience across device sizes
- Used established platforms where they reduced operational overhead
Challenges I handled
- Coordinating commerce and content systems
- Maintaining a premium visual experience around a large catalogue
- Supporting a live retail operation with minimal disruption
System signals
- Live ecommerce
- Shopify
- CMS integration
- Commercial team contribution
Technologies used
HTML5CSS3JavaScriptAngularShopifyWordPressUmbraco
Current limitations
- I describe my contribution to the commercial team and do not claim sole ownership of the current storefront
- The live catalogue and presentation continue to change as part of normal retail operation